Let’s be honest, writing a card can be harder than picking the gift itself.
Even with the most beautiful gift box or carefully chosen item, a blank card can leave you stuck. You want your words to feel personal and sincere, but not forced. Whether you're sending birthday wishes or offering sympathy and support, it helps to have a few ideas to guide you.
Here’s some simple, heartfelt advice (plus examples) to help you write the kind of message that feels genuine, without overthinking it.
What to Write in a Sympathy Card
A sympathy card isn’t about finding the perfect words, it’s about letting someone know you’re thinking of them during a tough time. Keep it simple, kind, and heartfelt. Don’t worry about saying “the right thing.” Just being there matters.
Message ideas:
“Thinking of you and sending love during this difficult time.”
“I’m so sorry for your loss. Please know I’m here if you need anything.”
“Wishing you strength and comfort in the days ahead.”
“Holding you close in my thoughts and hoping you feel surrounded by love.”
“With heartfelt sympathy, we’re thinking of you.”
* If you knew the person who passed, you can include one small memory or kind word about them. If not, focus on supporting the person receiving the card.
What to Write in a Birthday Card
Birthdays are easier to write for, but that doesn’t mean you want to just write “Happy Birthday!” and call it done. A few personal words go a long way in making someone feel seen and celebrated.
Message ideas:
“Wishing you a year full of good things, great memories, and plenty of cake!”
“Happy Birthday! You deserve all the joy today and always.”
“So grateful to know you — hope this year brings you everything you’re hoping for.”
“To one of my favourite people — have the best day and an even better year ahead.”
“Celebrating you today (and always). Happy Birthday!”
* If you’re sending a gift box, you can add a line about why you chose it or what you hope it brings — e.g. “A little something to treat yourself. You deserve it.”
At the end of the day, it’s not about writing the “perfect” message, it’s about showing up, even in small ways. A few kind words paired with a thoughtful gift can make someone’s day, or even their whole week.
If you're stuck, keep it simple and sincere. Short and heartfelt always wins over long and complicated.
Need help picking the right card or message? We offer a complimentary handwritten note with all our ready made gift boxes, and we’re always happy to help with wording, just leave us a note at checkout.
